Z Energy keeps us moving

Tailor Inc. partnered with Z Energy to reimagine the traditional service station, transforming it into an inviting roadside destination that truly "keeps people moving." Our innovative retail refresh concept blended smart design with a uniquely Kiwi identity, creating spaces that resonate with customers while driving retail sales across the network. By leveraging authentic and relatable materials, we crafted an environment that feels refreshingly local, enhancing the customer experience and setting a new benchmark for service station retail in New Zealand.

Delivering this large-scale program required meticulous planning and close collaboration with all stakeholders. With early contractor engagement, we established accurate cost estimates and leveraged economies of scale to streamline the rollout process. This approach allowed us to refresh 25 sites within just seven months, with site turnovers achieved in as little as 7–14 days. Despite the scale and diversity of Z’s locations, from urban centres to rural destinations, our compact and agile team ensured the programme remained efficient and adaptable, reacting quickly to challenges without compromising quality.

Our approach went beyond aesthetics, focusing on functionality and operational efficiency. We carefully analysed customer flow and staff workflows to design layouts that minimised wait times, reduced congestion, and improved accessibility to key resources. Standardised joinery and bulk manufacturing solutions allowed for consistency across site formats while enabling localised adaptations. The result is a cohesive and scalable design framework that aligns with Z’s future strategy, enhancing both the customer journey and staff satisfaction, and cementing Z Energy’s position as a leader in innovative retail experiences.