Elaine is an inspired and creative professional with a reputation for expertise in the field of Store Development, Visual Exploration and Merchandising in national and international markets.

 With more than 25 years developing and executing world-class retail environments, her knowledge and expertise enabled her to work at the highest level across diverse and cultural environments providing end-to-end solutions.  Her impressive work credentials include renowned brands such as the Whitcoulls Group, Noel Leeming Group, Cotton On Group, Z Energy Group, Restaurant Brands and Pumpkin Patch with all Companies operating multi-brand strategies, re-branding existing offers and developing new and exciting retail concepts.

 Retail is in her blood where the ability to empower her clients to challenge and explore the unexpected has led to world-class outcomes.